If you browse around Pinterest you’ll find countless DIY posts for beard oil, beard balm, beard butter, beard wash – you name it, it’s there. “Magic”, “Amazing”, “Healthy” they claim to make your beard, costing you only the change in your pocket. Maybe you’re considering spending $1 per month for your beard oil, surely it’s good [enough] you tell yourself.

We get it, premium beard products can be expensive. You’re a man after all. You hesitate at checkout, hovering over the ‘Buy’ button. You think, should I really throw down my hard earned $25 for 1 oz of premium beard oil? Is this beard balm truly better than simply buying some shea butter from my local vitamin shop? Let me explain why it’s a resounding YES on both counts. Read more →